• What is the illustration is for? What is its purpose?  For instance: Is it to be printed on a product, used in a poster campaign, in a book, or to be used in a social media campaign?
• If it’s for a magazine, is it a half page, full page or spot coverage?
•  What size does it need to be?
• Which formats do you need it to be in?  PDF for a printer or various digital versions?
• Which territory do you want to show it, meaning which countries?  For instance: Only Europe or Worldwide online. This will affect the licencing that you will be granted for usage.
• How long to you want to use the image for?  On a website it might be good for a year. In a book, forever, called In perpetuity.

• Do you like my style? I guess that’s why you are here LOL
• Take a look at my portfolio and see which images are closest to what you want. 
• Then consider if you want a full colour image or black and white
• How many characters you want in the image
• How many rounds of revisions you would like!
• OR collect some images, photos, words, think about the things that inspire you, and we can go from there.
• WARNING: If you only want me to copy someone else’s work, we will NOT be a good creative match.

• We talk!  Once I have some information about what it is you want, only then can I give you a written quote. 
• Once we are both happy with that we sign an Illustration Commissioners Contract which I will send to you,  to protect us both, and then we can move into production. 

This can vary project to project, but there are always these general stages.

Stage 01:

• sketch work and ideas
• revisions
• layout

Stage 02:

• production of final artwork
• revisions
• final artwork

Stage 03:

• preparation and export for required formats

The million dollar question! Well, it doesn’t cost a million but you need a budget. I may well ask you what budget you have in mind, then if we’re happy to proceed with no further negotiation, then great.

It’s a tricky question to answer directly as so many things, like the things I listed above affect pricing. So depending on the job, and the usage of the illustration, the price will alter. 

That’s why a chat is so important.

I always break down my quotes so you can see why things cost what they do. I try to be as honest and open as possible. I have no reason to use smoke and mirrors.

Here is a general guide below based on some of my previous illustrations: